Mashups...

• Combine information sources
• Use APIs or Scraping
• Incredibly useful tool
• Gaining popularity

The Social Benefits

• Connect existing social networks
  • Eventful, Last.fm, Del.icio.us users
• Connect existing data
  • Google Maps, Yahoo Traffic Data, Amazons Product Listings

Existing Example

Your Organization's Needs

• You need volunteers
• You need resources
• People want to help
• People want to give
• Time & location sensitive

Fulfilling Those Needs

• Helpmyneighbor.org
• Volunteers sign up
  • Zip/Radius
  • Categories
  • Contact Info
• NGO's sign up
  • Zip/Radius
  • Category
• They connect

Mashups make it easier

• AIM, Google Talk, Skype
• Google Calendar, Eventful, Upcoming
• Vazu, 411Sync

Helpmyneighbor.org

• Possible without mashups
• Mashups are a tool
• Mashups make it more efficient

Technological Benefits

• Low Barrier To Entry
• Unprecedented ROI
• Level playing field

Existing Example

Fulfilling Those Needs

• NGO-PR.com, International PR Resource for Press
• NGO Profile
• Ping/Post
• Aggregate NGO stories

Mashups make it easier

• Typepad, Bloglines, You Tube
• Technorati, Del.icio.us, Rrove
• ZipCodes

NGO-PR.com

• NGO-PR could offer an API
• Build and Grow

What Now?

• Programmable Web's API List
• Programmable Web's Mashup List
• Build upon the ideas I mentioned
• Create a Mashup. Create an API
• Use the Action Board!

This Presentation: http://gtmcknight.com/conferences/2006/netsquared