Orkut Rethought

Posted on 02.13.04. Tagged with , , , All

I know this whole spiel comes a bit late, considering this topic was *so* 2 weeks ago, but I felt the necessity to explain why I deleted most of my friends, groups, and have become utterly uninterested in checking my stats.

Sure the fact that it's invite only makes you feel all warm and fuzzy when you are one of the 'elite' to get in. Maybe that's why I jumped on it so fast. I got hooked. For the entirety of 2 days. Inviting online friends and real world 'unconnected' (read: not so net savvy) friends as well. I thought this could have some great possiblities. Slowly I came to the conclusion that I don't like Orkut. There are too many shortcomings.

First and foremost is the problem that happens with all these social network doodads. They turn into games. It turns out to be a popularity game to see how many *friends* (in the broadest sense) you have. I honestly don't even know how Orkut could go about fixing this one. Whenever there are numbers involved, people get competitive. Whether it be your skeeball score or your inflated friends list score. As Lago points out: "Social network software at its finest can only serve two purposes: facilitating the creation of artificial networks for people who don’t have real ones; and facilitating the artificial visualization of networks for people who have real ones. In other words, if you don’t have a meaningful social network, these tools help you pretend to have one, or to build one within highly bounded dimensions. On the other hand, if you have a meaningful social network, these tools serve as a sort of game where you can build fake identities, compete over the number of friends, or assemble raw data for research purposes. You don’t build networks; you play the network game."

Secondly, the fact that I cannot be a fan of somebody without adding them to my friends list. This is disappointing. I'm not friends with Russ, Mark, or even Ernie... but I'd surely be considered a fan. I believe you can't be a fan unless both of you have each other on your friends list. Which means in order to be recognized as a fan of Russ, I'd have to dilute his real social network (or best attempt using Orkut).

"Google had the opportunity to learn from Friendster and the other YASNSes, solving their known issues, but instead they released a tool that was broken in exactly the same way as its ancestors. This doesn't advance the art, it doesn't provide new value to users, and, because of Google's popularity and credibility, it foists the YASNS problems (like the Economy of Bullshit and the social awkwardnesses) on an even larger user-base. Friendster had the excuse that they were breaking new ground and discovering new problems. What's Google's excuse?" - Danah Boyd's Friend

As much as I love google, Jeremy Zawodny does raise an awfully good point on why google needs orkut. It would be a great way to easily get info on all of its users. "The kind of demographic data that marketing folks drool over."

For more reading on why Orkut fails and an example of a 'functional' social network check out Gary Murphy's The Power LinkedIn writeup.

Yes it was fun, and I even spent 45 minutes making a great profile that I will probably carry over to my about page at some point, but until I'm convinced that this is useful I will abstain.


5 Comments

MaThIbUs
03:24 AM on 02.14.04

You got a link to that profile then?

Taylor
09:02 AM on 02.14.04

You can't link profiles in Orkut. Lame, I know.

Tony
04:40 PM on 02.14.04

So, your contact buttons link to the current archive page.

stacia
02:23 PM on 02.15.04

When numbers are involved it will always be a competition. Why would google (or any friendsteresque program) fix this? They want it to get competitive because they want more and more people using the the service. I invited non-web-suavy people to use orkut, and that's exactly what they wanted --to broaden their audience.

Taylor
03:00 PM on 02.15.04

Stacia: I don't know why they would want to 'fix' this (because of the reasons you mentioned) or even how. My point was that is not *really* what social networking is about. I would be much more interested in friends with 10 quality, trusted contacts rather then somebody who has 100 'friends' because they invited everyone and their mother. Like you said, it does get competitive, thus making Orkut (as I quoted Lago in saying in this entry) a social 'game'.

If you look at Orkut as a game, or fun pasttime, then you shouldn't have a problem. Yes it is fun to browse around, join communities, and rank friends sex appeal. I don't really have time for a game, and was more interested in it's true networking aspects. That was why I'm disappointed. On an unrelated note, I have been a fan of you and your site for quite some time.

Tony: The contact buttons link to "#" with a title tag so you can see my screen name on hover. So they link to whatever page you are on :)